Romania is one of our main distribution markets. Having a great potential, we focused on building a premium network, providing quality fuels and services to our partners.
The current visual brand identity of the Rompetrol distribution network was developed in 2013, in order to reinforce one single and fresh image of Rompetrol in Romania and in the Black Sea region (Moldova, Georgia and Bulgaria).
Rompetrol Downstream, the local distribution company, operates over 922 retail distribution points including Rompetrol filling stations, Rompetrol Partner stations, Expres mobile stations and 9 and 20 cubic meters Fill&Go Fixed Units.
All Rompetrol stations have a premium design, combining the needs and expectations of our customers with the best technical solutions. The fuel stations include also 120 hei restaurants and shops designed in line with the retail concept.
The visual identity became the reference used for standardizing the construction of new filling stations and for the rebranding of the existing network.
We have continued to find the best solutions to improve our distribution stations, implementing modular filling units.
This type of station is defined primarily by the versatility of its assembly. It is a multifunctional construction which can be built having different levels of complexity and sizes of the buildings.
It is also an economic station due to the technical structure and building technologies, “everything is closed” which reduces the cost of servicing of the technical parts and optimizes the quality of work.
Over the years, Rompetrol established partnerships with independent filling stations all over the country to develop the Rompetrol Partner network. Due to the investment in the retail visual identity and in equipment, these filling stations operate according to Rompetrol standards and deliver only fuels produced by the Petromidia refinery.
Rompetrol Downstream developed specific products able to meet the proximity-related needs, therefore the local distribution infrastructure enlarged rapidly.
To cover rural areas, the company first designed Expres mobile stations and then the Fill&Go Fixed Unit concept, tanks of 9 cbm and 20 cbm installed on the premises of car-fleet owning companies.
Rompetrol Downstream coordinates the activity of 6 warehouses located strategically in Arad, Craiova, Mogosoaia, Simleu Silvaniei, Vatra Dornei and Zarnesti, ensuring the fuel distribution flow countrywide.
Rompetrol is a trendsetter introducing over time many innovative products and services:
Efix is Rompetrol’s advanced range of fuels that offers outstanding protection properties. It was the first brand of fuels developed on the local market. The products contain an optimum combination of additives ensuring not only the cleaning of valves and injectors, but also adecrease in fuel consumption and increase in engine performance.
Efix fuels are present in Romania, Bulgaria, Moldova and Georgia.
Fill&Go is the first identification system at the pump introduced in Romania, available in different versions for both individual and corporate clients. Using Fill&Go Personal, our customers fuel their cars when needed and pay once per month.
The digital platform Fill&Go for business allow managers to administrate car fleets: automatically identifies cars, stores real-time information through unique technology, integrates selected data, and issues relevant reports. The services is available also in Bulgaria and Georgia.
To boost the full potential of Rompetrol stations, we have developed hei brand, the first shop & restaurant concept within gas stations. After the rebranding program, hei is the dynamic channel which contributes to the increase of non-fuel sales.
The largest LPG retail network in Romania, Rompetrol Gas operates 210 LPG stations, 8,000 gas cylinder distribution stations and 3 filling stations in Navodari, Arad, Bacău with a total capacity of 60,000 tons per year and one depot in Pantelimon.
The main products of the company are: Cylinders, Auto LPG and Propane.
The LPG produced at Petromidia is distributed on the Romanian market and neighboring countries, Bulgaria, Serbia, Moldova and other Balkan countries.
KMG International aims to develop synergies between Rompetrol Gas and Rompetrol Downstream on the local retail segment in order to improve the network development for new SKIDS and POS for cylinders.
For more details, please visit: www.rompetrol.ro